Sony Ericsson today announced the game changing XperiaTM PLAY, the latest phone in its XperiaTM range of Android based smartphones.

XperiaTM PLAY delivers the smartphone functionality that the most serious power users could need, teamed with the immersive gaming experience that any gamer would want.

In portrait mode, the Android smartphone offers all the benefits that users have come to expect from Sony Ericsson’s existing range of XperiaTM smartphones with best-in-class entertainment experiences, a great 5 megapixel camera, a brilliant 4” multi-touch screen and great social networking features…

Sony Ericsson today unveils the Xperia™ neo and Xperia™ pro, the newest additions to the new generation of Xperia™ smartphones. Closely following the launch of the Xperia™ arc smartphone earlier this year, these latest smartphones also feature cutting edge technology from Sony and an exceptional multimedia experience on the latest version of the Android™ platform - Gingerbread.

As well as best-in-class imaging and display technology from Sony, the Xperia™ pro combines an optimized slide-out keyboard with smart functions to create a fast messaging experience…

Sony Ericsson today unveils the new Xperia™ Arc smartphone with cutting edge Sony technology and an exceptional multimedia experience on the latest version of the Android™ platform - 2.3. Xperia™ arc is the first of a new generation of Xperia smartphones to be announced in 2011…

28 September 2010

• Sony Ericsson LiveView™ micro display with remote control functionality mirrors the activities of your mobile phone

The Sony Ericsson LiveView™ uses Bluetooth™ connectivity to wirelessly pair up to a compatible handset and allows consumers to control the phone without taking it out of their pocket or handbag. Read text messages, see incoming calls and keep up to date with the latest news on Facebook™ and Twitter™.

The Sony Ericsson LiveView™ allows the user to control the Sony Ericsson music features of the handset from the micro display, selecting tracks and controlling volume…

Sony Ericsson today announces that it is strengthening its portfolio in China by launching the first smartphone to support China Mobile’s TD-SCDMA network – the Sony Ericsson A8i.

The Sony Ericsson A8i delivers high performance in a stylish form factor. The phone features a 3.5-inch (9 cm) touch screen and incorporates the human curvature design concept that is now consistent across the Sony Ericsson portfolio. The phone benefits comprehensive range of signature applications including TrackID which is linked directly with China Mobile’s entertainment download service – giving customers in China access to a wide range of local music…

The Sony Ericsson Xperia™ X8 is a great entertainment smartphone that extends the appeal of the Xperia™ collection to new market segments. The user interface is similar to that of the Xperia™ X10 mini, with the four-corners that give easy one hand use and can be customised for one touch access to your favourite applications.

The Xperia™ X8 also includes Timescape™ for easy access to all your social networking and the infinite button for one click access to a world of content. The open Android operating system delivers great smartphone functionality and access to thousands of applications on Android Market™…

Today sees the announcement of Sony Ericsson Cedar™, the mobile phone for consumers looking for an easy way to stay connected at an affordable price. The phone offers consumers fast and easy browsing capabilities with features such as 3G HSDPA and easy access to e-mail and social networking sites.

With Sony Ericsson Cedar, consumers benefit from key features which they have come to expect from Sony Ericsson. The phone offers users an easy-to-use social networking experience with the Widget Manager 2.0 – an application which allows users access social networking via the stand-by screen. In addition, the phone also features the human curvature design that is now consistent across the Sony Ericsson portfolio…

Today Sony Ericsson announces the Sony Ericsson Yendo™ with Walkman™, the first full touch Walkman™ phone which combines music, social networking and communication in one colourful phone. Benefitting from the innovative four corner touch UI debuted on the Sony Ericsson Xperia™ X10 mini and Sony Ericsson Xperia™ X10 mini pro, the Sony Ericsson Yendo™ with Walkman™ really brings music to consumers’ fingertips.

Sony Ericsson Yendo™ with Walkman™ gives consumers the ultimate iconic award-winning* Walkman™ phone experience but also allows consumers to show their individuality. Consumers have a number of colour combinations to choose from so they can personalise their handset to suit their mood and make sure it stands out from the crowd…

Today, Sony Ericsson announced Extras as the new name for its accessories portfolio. Under the new name Sony Ericsson also announced two new Bluetooth™ headsets - the VH110 and the VH410.

“As part of our Communication Entertainment strategy we have listened closely to consumers and their needs when developing our handsets and this ethos is no different in our accessories division.” said Jacob Sten, Head of the accessories division at Sony Ericsson…

Sony Ericsson today announces a new duo which continues the iconic award-winning Sony Ericsson Walkman phone legacy. With more than 130 million Walkman phones sold worldwide, Sony Ericsson now adds two affordable Walkman phones to its portfolio – without compromising on features.

Sony Ericsson Zylo and Sony Ericsson Spiro provide consumers with the best music experience they have come to expect from Walkman phones but go one step further and marry music with social networking…