Sony Ericsson Makes Its Move With A Brand New Way To Experience Games On Your Mobile

Today’s announcement sees Sony Ericsson putting gaming at the heart of its latest phone release. Targeted firmly at a youth audience, the F305 with Motion Gaming lets users control games with the flick of a wrist or the swing of an arm, and then see the results straightaway on the screen. Using advanced motion sensor technology, the phone can, for example, follow your actions to imitate bowling or casting a fishing line.

With the F305 your favourite game is only one-click away. Enjoy the full gaming experience with stereo speakers, which also come in handy for sharing the latest track on the media player. Add a 2.0” screen into this pocket-sized slider phone and the F305 takes playing games on your mobile to a whole new level.

“Gaming is no longer something you do on your own. It’s about having fun with your friends and interacting with the game” says Sven Totté, Head of Product Marketing at Sony Ericsson. “We have used motion sensor technology before in our phones and integrating it into gameplay is a natural progression.”

To complement the F305 there is also now a handy new accessory available for the serious gamer. Although the F305 gives you up to 8 hours of gameplay, there is always now a back-up with the Power Pack CPP-100. Attach it to your keyring and when you need it, simply plug it into the phone to receive an instant battery power boost.

The F305 is about more than just gaming. Slide it open and find it packed with the latest Sony Ericsson features. Never miss a fun or unexpected moment with the phones 2.0 megapixel camera. Share your photos or music with friends via Bluetooth™ or Memory Stick Micro™ (M2™). It will also be possible to change the look of your phone with Style-up™ covers – two covers to choose from in box.

The new F305 with Motion Gaming

Fun and entertainment on the move

• Motion Gaming with three preloaded motion games, “Bowling”, “Bass fishing” and “Jockey” – encounter gaming in a completely new way

• Additional motion games developed by Gameloft™ plus 50 more 2D and 3D games available for download at PlayNow.

• Loud stereo speakers– enhance your gaming experience or share the latest music with friends

• Horizontal game play and dedicated gaming keys – play games the way you want

• 2.0 megapixel camera and Bluetooth™ - a complete media experience

• Expandable memory – Memory Stick Micro™ (M2™) slot.

The F305 with Motion Gaming will be available in Polar White and Mystic Black in selected markets from Q3 2008. It will be a Quad-Band EDGE phone supporting 850, 900, 1800 and 1900 frequency bands.

Power Pack CPP-100 will be available in selected markets from Q4 2008

F305 with Motion Gaming - At a glance

Gaming and Entertainment

• Motion gaming

• Horizontal gaming mode

• Cross key + Dedicated gaming buttons

• Gaming shortcut key

• 3D games

• Stereo speakers

• Java MIDP 2.0

• PlayNow™

• Media player

• MP3/AAC/AAC+/ eAAC+

• TrackID™

• Stereo FM radio

• Bluetooth™ stereo (A2DP)

Camera

• 2.0 megapixel camera

• 2.0” 176 x 220 TFT display

Internet

• WAP 2.0 xHTML

Communication & Messaging

• Picture messaging (MMS)

• Predictive text input

• Sound recorder

• Text messaging (SMS)

Design

• Style-up™ covers, two provided in box

Connectivity

• Bluetooth™ technology

• USB mass storage

Organizer

• Alarm

• Calculator

• Calendar

• Phone book

• Stopwatch

• Tasks

• Timer

Accessories

In-Box:

• Colour matched Stereo Headset HPM-60

• Wrist strap

• Charger

• Battery

• User guide

• Spare back cover

Optional:

Power Pack CPP-100

Instant boost to your battery

Design Collection IDC-21

Protect your phone in style

Stereo Bluetooth™ Headset HBH-DS220

Enjoy wireless music without missing a call.

M2 USB Adapter CCR-70

Transfer, store and share the content of your Memory Stick Micro™ (M2™)

Facts and Figures

Size: 96 x 47 x 14.6 mm

Weight: 97.5 grams

Colours:

Polar White

Mystic Black

Screen:

Resolution: 176 x 220 TFT display (262,144 colours)

Size: 2.0 inches

Phone memory: Up to 10MB

Memory Stick Micro™ (M2™) support

Talk time GSM: Up to 8 hrs

Standby time GSM: Up to 400 hrs

Availability and versions

Networks:

EDGE 850/900/1800/1900

Available in selected markets from Q3 2008.

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1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.