Sony Ericsson today reveals its stunning new television commercial for the new C905 Cyber-shot™ camera phone. The company commissioned professional photographer Matt Stuart to take photos, using the 8.1 megapixel C905 Cyber-shot™ camera phone, to use in the launch of its new campaign.

A number of enormous photos taken by Matt Stuart using the C905 Cyber-shot™ camera phone are placed in unusual locations, to show how anyone can experiment and be more spontaneous when taking and exhibiting their photos with this high quality camera phone.

Viewers see a CCTV camera mounted on a traffic light in the city centre…

Sony Ericsson today introduces the beautifully simple C510 Cyber-shot™, its most affordable Cyber-shot™ phone to date, and an application upgrade to the C905 Cyber-shot™ phone, currently at the top of the charts across the globe.

The Sony Ericsson Cyber-shot™ portfolio has topped 32 million handsets sales worldwide demonstrating Sony Ericsson’s market leadership in bringing exciting new camera phone technology to consumers around the world.

The C510 Cyber-shot™ will make Sony Ericsson’s camera phone experience accessible to even more consumers and markets worldwide…

The C905 is Sony Ericsson’s first Cyber-shot slider and its most advanced camera phone yet. With an 8.1 megapixel camera and real camera flash amongst its cutting-edge capabilities, it offers easy photo-taking in a phone that derives its looks from a digital camera and offers the picture quality to match. In comparison the S302 Snapshot is for those who want it all at an affordable price – good looks, must-have features and a pocket-sized slim design…

Sony Ericsson today announces a new duo which continues the iconic award-winning Sony Ericsson Walkman phone legacy. With more than 130 million Walkman phones sold worldwide, Sony Ericsson now adds two affordable Walkman phones to its portfolio – without compromising on features.

Sony Ericsson Zylo and Sony Ericsson Spiro provide consumers with the best music experience they have come to expect from Walkman phones but go one step further and marry music with social networking…

Whether practicality, design or size is important, this new range unveiled today has something for everyone. The new Bluetooth™ family includes Sony Ericsson’s best performance headsets to date placing them at the very top of the market in terms of standby and talk time and also introducing a new Sony Ericsson form factor that is very small and light.

Jacob Sten, Head of the Accessories Division at Sony Ericsson, said: “These three models are the most innovative headsets that Sony Ericsson has ever produced and they really stand out from the competition…

Today Sony Ericsson announces the Sony Ericsson Yendo™ with Walkman™, the first full touch Walkman™ phone which combines music, social networking and communication in one colourful phone. Benefitting from the innovative four corner touch UI debuted on the Sony Ericsson Xperia™ X10 mini and Sony Ericsson Xperia™ X10 mini pro, the Sony Ericsson Yendo™ with Walkman™ really brings music to consumers’ fingertips.

Sony Ericsson Yendo™ with Walkman™ gives consumers the ultimate iconic award-winning* Walkman™ phone experience but also allows consumers to show their individuality. Consumers have a number of colour combinations to choose from so they can personalise their handset to suit their mood and make sure it stands out from the crowd…

Sony Ericsson today announces that it is strengthening its portfolio in China by launching the first smartphone to support China Mobile’s TD-SCDMA network – the Sony Ericsson A8i.

The Sony Ericsson A8i delivers high performance in a stylish form factor. The phone features a 3.5-inch (9 cm) touch screen and incorporates the human curvature design concept that is now consistent across the Sony Ericsson portfolio. The phone benefits comprehensive range of signature applications including TrackID which is linked directly with China Mobile’s entertainment download service – giving customers in China access to a wide range of local music…

Today, Sony Ericsson announced Extras as the new name for its accessories portfolio. Under the new name Sony Ericsson also announced two new Bluetooth™ headsets - the VH110 and the VH410.

“As part of our Communication Entertainment strategy we have listened closely to consumers and their needs when developing our handsets and this ethos is no different in our accessories division.” said Jacob Sten, Head of the accessories division at Sony Ericsson…

Today Sony Ericsson announces the Sony Ericsson Elm phone, the Sony Ericsson Hazel phone and the Bluetooth™ Noise Shield Handsfree VH700, the newest additions to the company’s GreenHeart™ portfolio. The two mobile phones and one accessory provide consumers with an expanded range of products to make an educated green choice without compromising on design and functionality.

“The Sony Ericsson Elm and the Sony Ericsson Hazel phones offer consumers a green choice without compromising on features or fun. These mobile phones also give consumers a better voice quality experience, with Noise Shield, Clear Voice and Intelligent Volume Adaptation…

Sony Ericsson today announced the expansion of its carrier channels in the U.S. to include wireless leader T-Mobile USA, starting with the launch of the TM506 in early September. Sony Ericsson will now reach more than 31 million wireless subscribers through this partnership. The TM506, Sony Ericsson’s first handset supporting T-Mobile’s AWS spectrum (1700/2100), is a compact and stylish clamshell phone that delivers an exceptional Web experience in an eye-catching design.

"The TM506 not only signifies Sony Ericsson's expanding U.S…