Today’s announcement sees Sony Ericsson putting youth at the forefront with the W395. Enjoy a full range of great music through special stereo speakers that boost your sounds or pump up the volume with the HPM-64 stereo headset with stereo widening for a great sound experience.

The affordable W395 also comes complete with dedicated control keys for managing your music, a 1GB memory card and an FM radio to keep users up to date with the latest tracks…

Sony Ericsson today announces a new duo which continues the iconic award-winning Sony Ericsson Walkman phone legacy. With more than 130 million Walkman phones sold worldwide, Sony Ericsson now adds two affordable Walkman phones to its portfolio – without compromising on features.

Sony Ericsson Zylo and Sony Ericsson Spiro provide consumers with the best music experience they have come to expect from Walkman phones but go one step further and marry music with social networking…

Whether practicality, design or size is important, this new range unveiled today has something for everyone. The new Bluetooth™ family includes Sony Ericsson’s best performance headsets to date placing them at the very top of the market in terms of standby and talk time and also introducing a new Sony Ericsson form factor that is very small and light.

Jacob Sten, Head of the Accessories Division at Sony Ericsson, said: “These three models are the most innovative headsets that Sony Ericsson has ever produced and they really stand out from the competition…

Today Sony Ericsson announces the Sony Ericsson Yendo™ with Walkman™, the first full touch Walkman™ phone which combines music, social networking and communication in one colourful phone. Benefitting from the innovative four corner touch UI debuted on the Sony Ericsson Xperia™ X10 mini and Sony Ericsson Xperia™ X10 mini pro, the Sony Ericsson Yendo™ with Walkman™ really brings music to consumers’ fingertips.

Sony Ericsson Yendo™ with Walkman™ gives consumers the ultimate iconic award-winning* Walkman™ phone experience but also allows consumers to show their individuality. Consumers have a number of colour combinations to choose from so they can personalise their handset to suit their mood and make sure it stands out from the crowd…

Sony Ericsson today announces that it is strengthening its portfolio in China by launching the first smartphone to support China Mobile’s TD-SCDMA network – the Sony Ericsson A8i.

The Sony Ericsson A8i delivers high performance in a stylish form factor. The phone features a 3.5-inch (9 cm) touch screen and incorporates the human curvature design concept that is now consistent across the Sony Ericsson portfolio. The phone benefits comprehensive range of signature applications including TrackID which is linked directly with China Mobile’s entertainment download service – giving customers in China access to a wide range of local music…

Today, Sony Ericsson announced Extras as the new name for its accessories portfolio. Under the new name Sony Ericsson also announced two new Bluetooth™ headsets - the VH110 and the VH410.

“As part of our Communication Entertainment strategy we have listened closely to consumers and their needs when developing our handsets and this ethos is no different in our accessories division.” said Jacob Sten, Head of the accessories division at Sony Ericsson…

Today Sony Ericsson announces the Sony Ericsson Elm phone, the Sony Ericsson Hazel phone and the Bluetooth™ Noise Shield Handsfree VH700, the newest additions to the company’s GreenHeart™ portfolio. The two mobile phones and one accessory provide consumers with an expanded range of products to make an educated green choice without compromising on design and functionality.

“The Sony Ericsson Elm and the Sony Ericsson Hazel phones offer consumers a green choice without compromising on features or fun. These mobile phones also give consumers a better voice quality experience, with Noise Shield, Clear Voice and Intelligent Volume Adaptation…

Sony Ericsson today announced the expansion of its carrier channels in the U.S. to include wireless leader T-Mobile USA, starting with the launch of the TM506 in early September. Sony Ericsson will now reach more than 31 million wireless subscribers through this partnership. The TM506, Sony Ericsson’s first handset supporting T-Mobile’s AWS spectrum (1700/2100), is a compact and stylish clamshell phone that delivers an exceptional Web experience in an eye-catching design.

"The TM506 not only signifies Sony Ericsson's expanding U.S…

Today sees the announcement of Sony Ericsson Aspen™, the business mobile phone with green credentials at its core. The newest edition to the successful Sony Ericsson GreenHeart™ portfolio, Sony Ericsson Aspen™, allows easy multi-tasking combining the touch experience and a real QWERTY keyboard. Organise and adapt panels to change during the day and use Slide View for quick access to common features.

With Sony Ericsson Aspen™, view and edit office files easily and comfortably with one touch operation, or just access the internet in one click. The QWERTY keyboard is made for fast and easy typing. Simple email set up allows for a maximized messaging experience on the go…

Sony Ericsson Vivaz™, announced today, follows on from the Xperia X10 announced in November 2009, and is the second phone in the new family of communication entertainment phones coming to market in the first half of 2010. Sony Ericsson Vivaz™ will come to market in Q1 2010.

With Sony Ericsson Vivaz™ communication truly becomes entertainment with high quality HD video allowing consumers to produce and broadcast their best experiences with the latest video capture and sharing features…