Building on three year’s experience and technology 30 years in the making, Sony Ericsson continues to lead the way in the mobile phone music arena with cutting edge music technology and unique accessories.

Today, Sony Ericsson unveils its latest innovative additions to the Walkman™ phone family: the W902, W595 and W302, and seven new music accessories. Sony Ericsson is unveiling phones and accessories with superior sound quality and pioneering features that take Walkman™ phones beyond music and expectations with fantastic extras such as great imaging and video capabilities…

Sony Ericsson knows how important music is to everyday life and has delivered a brand new range of accessories that are smart, innovative and convenient for any music situation.

Today the market-leader in music phones has unveiled three new sets of speakers, the MBS-200, MBS-400 and MPS-100, to help music lovers go beyond the individual and play music directly from their mobile phone. Enhancing its music accessories collection Sony Ericsson has also introduced three new stereo headphones, HBH-IS800, HPM-88 and HPM-66 for the optimal listening experience…

LG Electronics, a worldwide technology and design leader in mobile communications, continues its leadership in touchscreen phones, which are coming to dominate the market for high-end handsets. The company announced that it sales of these touchscreen phones reached 7 million units at the end of the second quarter. This comes just five quarters after LG launched the world’s first full touchscreen handset, the Prada Phone by LG.

Of LG’s touch-based phones, the Viewty, a professional-level camera phone, is its top seller, surpassing 2 million units…

Apple® today announced it sold its one millionth iPhone™ 3G on Sunday, just three days after its launch on Friday, July 11. iPhone 3G is now available in 21 countries—Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US—and will go on sale in France on July 17…

Apple® today announced that more than 500 native applications will be available on the iPhone’s App Store when Apple’s iPhone™ 3G goes on sale tomorrow. Apple’s iPhone provides a breakthrough mobile platform for developers, who have created an incredible array of innovative applications such as stunning action games, advanced medical applications and robust productivity tools for the enterprise. These apps will be available on Apple’s revolutionary new App Store, enabling customers to wirelessly download them directly onto their iPhones and start using them immediately. More than 125 applications are being offered to iPhone customers for free…

For people on the move keeping in touch via the internet with colleagues, clients, friends and family is a necessity. Now Sony Ericsson gives users the speed they need in a stylish way with its two new modems complete with HSPA technology. Users can receive 7.2Mb/s in download and up to 2.0Mb/s in upload speeds. This means that sending attachments via email such as images or video content can be sent up to five times faster than before.

“The MD400 and MD400g are high performance and stylish devices that enable you to have all your essentials at hand even when you are out of reach from broadband at home or in the office…

Two new candy-bar phones from Sony Ericsson, designed with simplicity and value for money in mind. The J132 is a talk and text phone with FM radio and stereo hands free kit; the solid feel and dust-resistant keypad make it an ideal everyday companion. For those wanting a clear-cut camera phone, the K330 with video capture and Bluetooth™ sharing is the obvious choice. This phone also offers FM radio listening via speakerphone or stereo headset.

“There are certain phone features, such as a large phonebook and torch functionality, that are considered key to consumers in developing markets ” says James Marshall, Head of Portfolio Marketing at Sony Ericsson…

The C905 is Sony Ericsson’s first Cyber-shot slider and its most advanced camera phone yet. With an 8.1 megapixel camera and real camera flash amongst its cutting-edge capabilities, it offers easy photo-taking in a phone that derives its looks from a digital camera and offers the picture quality to match. In comparison the S302 Snapshot is for those who want it all at an affordable price – good looks, must-have features and a pocket-sized slim design…

Whether practicality, design or size is important, this new range unveiled today has something for everyone. The new Bluetooth™ family includes Sony Ericsson’s best performance headsets to date placing them at the very top of the market in terms of standby and talk time and also introducing a new Sony Ericsson form factor that is very small and light.

Jacob Sten, Head of the Accessories Division at Sony Ericsson, said: “These three models are the most innovative headsets that Sony Ericsson has ever produced and they really stand out from the competition…

Today’s announcement sees Sony Ericsson putting gaming at the heart of its latest phone release. Targeted firmly at a youth audience, the F305 with Motion Gaming lets users control games with the flick of a wrist or the swing of an arm, and then see the results straightaway on the screen. Using advanced motion sensor technology, the phone can, for example, follow your actions to imitate bowling or casting a fishing line.

With the F305 your favourite game is only one-click away. Enjoy the full gaming experience with stereo speakers, which also come in handy for sharing the latest track on the media player…