Cell Phone Cat » LG

Jan 6, 2010

LG And Sprint Announce Fashionable Touchscreen LG Lotus Elite And LG Rumor Touch

Sprint and LG Mobile today announced the upcoming availability of fashionable LG Lotus Elite and LG Rumor Touch, successors to the popular LG Lotus and LG Rumor. These sleek and stylish messaging devices offer users a more advanced handset with the additions of touchscreen technology and new exclusive features.

The red LG Lotus Elite will be available Jan. 10, in all Sprint retail channels. LG Lotus Elite in black will be available on Feb. 14.

LG Lotus Elite

LG Lotus Elite

LG Rumor Touch will be available in the first quarter; pricing and availability will be announced at a later date. Beginning today, customers can pre-register for LG Rumor Touch at Sprint website.

“LG Lotus Elite and LG Rumor Touch provide access to the latest in wireless technology with a flair for style on America’s most dependable network” said Kevin Packingham, senior vice president of product development for Sprint. “Lotus Elite helps customers express their individual personality with its unique square shape and tattoo design; and our award-winning Sprint One Click user interface also makes it quick and easy for customers to move through the product applications.”

One Click is an award-winning interactive user interface design that lets users personalize the home screen on their LG Lotus Elite by selecting and organizing one-click access to features and content, such as text messaging, Google search, Sprint Navigation, email, favorite Web sites, music and social networking. With One Click, scrolling through the customized carousel-style menu on the home screen provides instant information related to each feature. For example, when a customer with text messaging on their home screen scrolls to that feature, he or she will see the number of new messages received. A single click takes the user directly to the feature selected.

Winner of the “Good Design of the Year Award” at the German IF awards and “Good Design Award” in South Korea, LG Lotus Elite makes a distinctive fashion statement with a unique square flip-phone shape, attractive tattoo pattern and full QWERTY keyboard. LG Lotus Elite has an external touchscreen enabling users to view emails, texts and pictures, as well as access your voicemail without opening the phone. Customers can view Sprint TV®, listen to music and use Sprint Navigation from the external screen after starting the program using the main phone menu.

LG Rumor Touch also offers access to Sprint Navigation, Sprint TV, Sprint Music and Sprint Mobile Email with personal and corporate calendar features.

“Our customers want feature-rich handsets that allow them to stay connected and remain productive throughout the day without sacrificing personal style,” said Ehtisham Rabbani, vice president of marketing and innovation for LG Mobile Phones. “With their new touchscreen technology, the stylish LG Lotus Elite and Rumor Touch deliver the best in functionality and fashion. It’s no wonder the Rumor series is a perennial best seller and the Lotus is award-winning.”

LG Lotus Elite features several enhancements, including dual 2.4-inch QVGA screens, expandable MicroSD™ supporting up to 32GB memory card and dedicated shortcut keys for social networking, email and text.

LG Lotus Elite includes all the popular features of LG Lotus including:

  • Sprint One Click menu, a highly customizable user interface that makes texting, Web access, email and other features easier to use
  • 2 megapixel camera and camcorder
  • Full QWERTY keyboard
  • SMS text messaging
  • Google Search

The LG Rumor series first launched in 2007 with the release of LG Rumor, a full QWERTY keyboard device that soon became one of Sprint’s most popular messaging devices. LG Rumor Touch will give consumers the latest in touch screen technology to keep them in touch while on-the-go.

The feature-rich LG Rumor Touch boasts a large 3-inch WQVGA touch screen, 2 megapixel camera and camcorder, MicroSD card slot supporting up to 32GB, Google Search and 3G data capabilities operating on Sprint’s EVDO Rev. 0 network – keeping customers in the middle of the action with instant access to update their Facebook status, upload a picture to Photobucket or find the coolest hangout with its built-in GPS.

LG Rumor Touch also offers access to Sprint Navigation, Sprint TV, Sprint Music and Sprint Mobile Email with personal and corporate calendar features. LG Rumor Touch will be available in blue in the first quarter, with more color options coming later in the year.

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