Jun 4, 2010

Sony Ericsson Announces "Extras": VH110 And VH410 Bluetooth Headsets

Today, Sony Ericsson announced Extras as the new name for its accessories portfolio. Under the new name Sony Ericsson also announced two new Bluetooth™ headsets - the VH110 and the VH410.

“As part of our Communication Entertainment strategy we have listened closely to consumers and their needs when developing our handsets and this ethos is no different in our accessories division.” said Jacob Sten, Head of the accessories division at Sony Ericsson. “We want consumers to experience their mobile phone to its highest potential and Sony Ericsson Extras will enable them to find the perfect accessory for their needs.”

Sony Ericsson VH110

The four new Sony Ericsson Extras categories:

Talk: Freedom to talk wherever you are – chat away with products that include Bluetooth™ and wired headsets
Play: Get more fun everyday – these accessories turn handsets into products that offer new experiences for those who love to play around with gadgets
Listen: Easy superior audio solutions for the everyday – listen to favorite tunes or video clips anywhere with Bluetooth™ speakers, headphones and snap on speakers.
Go: Solutions for any situation – transfer, charge or carry with these ‘essential accessories’

For those who know they want to Talk, Sony Ericsson is also announcing two new headsets today to join the Bluetooth™ Noise Shield Handsfree VH700 in the GreenHeart™ family - the Bluetooth™ Headset VH410 and the Bluetooth™ Headset VH110. Both help improve consumers’ lifestyle experience with wireless freedom and are the first products to be launched under the Sony Ericsson Extras Talk category.

“The VH110 is ultra-affordable while the VH410 guarantees crystal-clear conversations and super simple call handling.” Jacob continues. “Furthermore, we are continually working on more open platforms and Bluetooth™ is just one good example of how the Sony Ericsson Extras can be used with any Bluetooth™ device – not just Sony Ericsson handsets. Through Sony Ericsson Extras we want to make talking more enjoyable with more choice and more affordable options.”